I’m a Barcelona-based Creative Director with 18 years of experience building strategic, visually compelling brands. My experimental approach blends design, art, and technology to create standout solutions that connect with people. I approach motion as an integral part of branding, shaping not just how things look, but how they feel and respond. Outside client work, I'm drawn to AI as a space for personal experimentation, I document that ongoing exploration at ai.j-l.studio.

Born in Barcelona, I moved to London in 2010, where I spent the next ten years working full-time and freelance with a variety of agencies and private clients. During that time, I collaborated with studios such as forpeople, Sedley Place, Portland Design, McCann and Havas London. This international experience laid the foundation for a versatile practice that spans multiple sectors including fashion, hospitality, finance, culture, and tech.

I’ve had the opportunity to work with brands like Diageo, Visa, Lloyds Bank, Depop, Bimba y Lola, Entel, British Museum, Macba, and Bash, delivering projects across Europe, the UK, the Middle East, Latin America, and Africa. Currently, as an Associate Partner at Mucho, I lead multidisciplinary teams in brand strategy, identity systems, and motion/digital design. I also enjoy lecturing, sharing practical insights and industry experience with design students.

I’m open to collaborations and new opportunities.
Feel free to contact me: javiloma@gmail.com.

  Connect
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LinkedIn
Vimeo
Letterboxd


Teaching

Eina (2026) - More, The Brand Design Executive Programme by Mucho.

BAU Centre Universitari d’Arts i Disseny (2022–2024)
- Bcn Postgraduate in Brand Design.

Talks
Design in the Age of Algorithms. From Prompt to Design Project- Eina Barcelona (2026)

DiseñaFest - ESDA Zaragoza 2024

Exhibitions
Demo Festival - The Netherlands 2025
Motion Evolving - Taikoo Li Sanlitun, Beijing 2024
Demo Festival - The Netherlands 2022
El Millor Disseny de l’Any - Design Museum, Barcelona 2022
Elisava Masters’ Degree Show - Arts Santa Mónica, Barcelona 2021
Fedrigoni 366 - Protein Studios, London 2019
Sadness is a no gO-Zone - Copeland Gallery, London 2019

Features
Slanted Magazine 38
Page Magazine 06.2021
Grafik Media
Typeone Magazine 01
Slanted Magazine 36
ICBQ Issue 4