Javier Lopez

IAAC
A Dynamic Identity for an Institute Prototyping the Future
Services
Brand Identity
Strategy
Sound Design
Software Development
Website

Industry
Education
Architecture

Credits
Design and Strategy Mucho

Software Development Fil Studio
Sound design Facundo Capece

I led the rebranding of IAAC (Institute for Advanced Architecture of Catalonia), transforming a traditional academic acronym into a bold standalone identity: Advanced Architecture Barcelona.

The goal was to reflect IAAC’s experimental, future-oriented ethos through a flexible visual system and generative tool. I worked closely with IAAC’s leadership to define a new strategic narrative and led all creative outputs to ensure the brand embodied innovation, adaptability, and impact at every level.

Created in collaboration with the team at Mucho.
View the full case study here.

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