I’m a Barcelona-based Brand Designer and Creative Lead with 18 years of experience building strategic, visually compelling brands. My experimental approach blends design, art, and technology to create standout solutions that connect with people. I approach motion as an integral part of branding, shaping not just how things look, but how they feel and respond.

Born in Barcelona, I moved to London in 2010, where I spent the next ten years working full-time and freelance with a variety of agencies and private clients. During that time, I collaborated with studios such as forpeople, Sedley Place, Portland Design, McCann and Havas London. This international experience laid the foundation for a versatile practice that spans multiple sectors including fashion, hospitality, finance, culture, and tech.

I’ve had the opportunity to work with brands like Diageo, Visa, Lloyds Bank, Depop, Bimba y Lola, Entel, British Museum, Macba, and Bash, delivering projects across Europe, the UK, the Middle East, Latin America, and Africa. Currently, as an Associate Partner at Mucho, I lead multidisciplinary teams in brand strategy, identity systems, and motion/digital design. I also enjoy lecturing, sharing practical insights and industry experience with design students.

I’m open to collaborations and new opportunities.
Feel free to contact me: javiloma@gmail.com.

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Features

Slanted Magazine 38
Page Magazine 06.2021
Grafik Media
Typeone Magazine 01
Slanted Magazine 36
ICBQ Issue 4

Exhibitions
Demo Festival - The Netherlands 2025
Motion Evolving - Taikoo Li Sanlitun, Beijing 2024
Demo Festival - The Netherlands 2022
El Millor Disseny de l’Any - Design Museum, Barcelona 2022
Elisava Masters’ Degree Show - Arts Santa Mónica, Barcelona 2021
Fedrigoni 366 - Protein Studios, London 2019
Sadness is a no gO-Zone - Copeland Gallery, London 2019