Defining the Future of Omni-Channel Retail in South Africa
Brand Identity
Digital
Illustration
Naming & ToV
Strategy
Industry
Fashion
Marketplace
Credits
Design and Strategy Mucho
Illustrations Miguel Camprubi
Animations Gabriella Jardine
Sound Design Banjo Soundscapes
Motion Thru Motion
Impact after 1 year:
◦ #1 fashion & lifestyle app in South Africa
◦ 45% increase in first-time shoppers
◦ 83% multi-brand sales growth
◦ 22% rise in online turnover (R5.6 billion)
I conducted field research in South Africa, ran workshops, helped define the brand strategy, and directed design across visuals, sound, and motion. Creating a scalable brand that reshaped how South Africans shop and discover fashion.
Created in collaboration with the team at Mucho.
View the full case study here.