Javier Lopez

Analog
Making Tangible a Brand That Promises the Unseen
Services
Brand Identity
Strategy
3D
Website

Industry
AI
Tech

Credits

Design & Strategy Mucho
3D Non Studio
Typeface: ES Klarheit Kurrent by Extraset

I led the creative direction for Analog, a company redefining AI’s role in human potential. From early-stage strategy sessions in Abu Dhabi to hands-on collaboration with the design team and external collaborators, I ensured the brand’s identity embodied its vision: augmenting reality, not automating it.

The challenge was to break away from AI clichés, moving beyond automation and control to a vision of human empowerment and imagination. We crafted a brand that positions Analog as a bridge between the seen and the unseen, merging edge computing, smart sensors, and mixed reality into a cohesive identity.

Created in collaboration with the team at Mucho.
View the full case study here.

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