Making Tangible a Brand That Promises the Unseen
Brand Identity
Strategy
3D
Website
Industry
AI
Tech
Design & Strategy Mucho
3D Non Studio
Typeface: ES Klarheit Kurrent by Extraset
The challenge was to break away from AI clichés, moving beyond automation and control to a vision of human empowerment and imagination. We crafted a brand that positions Analog as a bridge between the seen and the unseen, merging edge computing, smart sensors, and mixed reality into a cohesive identity.
Created in collaboration with the team at Mucho.
View the full case study here.