Piraeus
Rebranding Greece’s Leading Banking Institution

Services
Brand Identity
Visual Language
Sound design
Illustration
Type Design
Motion
Digital

Industry
Banking
FinTech & Investment

Credits
Design & Strategy Mucho
Partner Agency The Newtons 
Typeface design Jordi Embodas
Illustrations Xoana Herrera
Sound design Banjo Soundscapes
3D Yeti Pictures
Website design EY Greece
App design Accenture
Branch design DINN!

As Associate Partner, I directed the creative strategy for Piraeus Bank’s rebrand, a major initiative following Greece’s economic recovery. Working closely with The Newtons Laboratory, I helped redefine the bank’s identity to reflect a new era of confidence and growth.

I traveled to Greece multiple times to present directly to the CEO and board, aligning the visual system with the brand’s renewed mission. My role included overseeing the art direction of design, illustration, motion, sound, type, and digital, ensuring consistency across a large multidisciplinary team.

Created in collaboration with the team at Mucho.
View the full case study here.