Javier Lopez


Depop
Turning Identity into Ecosystem for
the World’s Coolest Marketplace.
Services
Identity
Guidelines
Comms

As Depop transitioned from a niche marketplace to a global fashion platform, I was brought on to expand and evolve their brand identity. Originally crafted by DesignStudio, the brand required adaptation to meet the demands of a rapidly growing user base and an increasingly complex digital ecosystem.

Between 2018 and 2019, Depop experienced significant growth, reaching over 13 million users worldwide, with 90% under the age of 26. This surge necessitated a more robust and scalable brand system.

My role involved developing comprehensive brand guidelines that ensured consistency across all touchpoints, including CRM communications, social media content, and in-app campaigns. I also designed and implemented a CRM system tailored to Depop's unique community, enhancing user engagement and retention.

By aligning the brand's visual and verbal identity with its evolving audience and platform capabilities, I contributed to Depop's mission of empowering the next generation to transform fashion.

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