Brand identity and guidelines for Imdad Aviation Services, a group of companies providing services to airlines and passengers at airports across the Sultanate of Oman. Imdad Aviation Services has four subsidiaries, Handling, Cargo, Catering and Hospitality.
The identity we created uses the 23º and 58º angles of latitude lines where Muscat lies as the origin point, to creatively represent the unique 360º service provided by Imdad.

Designed in collaboration at The Big Sky.